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Hosted by Wendi Cooper a 28 year veteran of direct to consumer marketing and advertising.  A 17 time Telly Award honoree for her work in scripting, art direction, creative direction, and editing in multiple categories.  Wendi is a Founder.  With $10K she bootstrapped  C Spot Run Productions, the first 360 full-service direct response agency offering everything from concept to consumer. In addition to C Spot Run, Wendi is Founder, CEO, and CMO of easyGopro Go Time Just Got Easier a patented ergonomic toilet stool launched n 2014, grossing over $3M in sales on a total of $180,000 capital.   

Sep 17, 2021

ARTHUR VIBERT - Writer and Creative Coach 

Recorded live on Fireside - please enjoy this edited edition.  

An award-winning creative in advertising, commercial direction, and video production in London, Chicago, New York, and San Francisco and taught video storytelling at Miami Ad School.

Vibert says, "I’ve always drawn and written. I went to art school and spent the next 25 years working in advertising as an art director and creative director. I created the Max Headroom campaign for Coke. The original ‘Launch’ campaign for Saturn cars. Work for Levi’s, BMW,  and later with Apple, Mozilla, Salesforce and more. Now I write, teach and coach."

Here are some highlights of this episode.

What is a Creative Director?
What does "cultural fit" actually mean?
Ageism starts at 40 - and almost legally.
The Flow State of being a Creative.
What Creatives are different people.
Agencies, Egos, and why Startups ignore the customer and fail.
All Bun and No Patty - the creative approach to Where's the Beef, today.

Where's the Beef commercial Fair Use
Music by:  Orsi Digital Post
Hosted by:  Wendi Cooper
Edited by:  C Spot Run Productions

Stay Safe and Healthy